DIGITAL ART, INSPIRATION, AND TECHNOLOGY IN ONE PLACE
Michele Corredor
May 30, 2024
You might wonder, what is digital art? Well, it is defined as a series of creative disciplines where technology is used for the process of ideation, creation, and exhibition in a visual digital media environment. But, is digital art related to modern life? The answer is yes. Almost everything we see around us involves something initially created in a digital environment. For example, a TV commercial, a restaurant menu, a company logo, a photograph, food packaging, instructions or infographics, and even nowadays, digital art pieces are valued assets worth millions of dollars in the crypto world.
All of this began within a profession called Graphic Design, which over time has been strengthened and complemented to the point of now being called Digital Design. This field studies visual communication as the main tool for developing audiovisual solutions that provide everything from brand recognition and increased sales to tools for improving user experiences.
You might ask, how can my business be part of all this? The most important thing to know is that whether you have a small or large business, whether it is new or has been operating for years, whether it manufactures a particular product or markets a catalog of various products or services, they all have one thing in common: the need for brand recognition or corporate image.
A simple definition of corporate image is the perception that the people around us have of the company. This includes what people believe, think, have experienced or heard, their attitudes, and more.
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DO YOU WANT YOUR BRAND TO HAVE A TRULY IMPACTFUL AND COHERENT IMAGE?
You may have heard this phrase, and the truth is that corporate image goes far beyond creating a logo and using specific colors and typography. Corporate image is the brand, the DNA, the product or service offered, the relationship with our customers, the motivation and representation of the workers, and how the company engages with society in general. Corporate image is digital art, passion, hard work, money, a sense of belonging, user experience, and corporate social responsibility.
What Are the Characteristics of Corporate Image?
- Company Name: This conveys an idea of the company, so ideally, it should be brief, attractive, memorable, and distinctive.
- Slogan: Represents the company’s philosophy. With it, you can say that your company is the best or that the most important thing is the customer experience. It should be creative, innovative, and impactful, making it easy to identify with the brand.
- Logo and Symbols: An image says more than a thousand words, so these images serve to summarize the essence of the company. They should be creative and simple, making them easy to remember.
- Color Identity: Colors often represent the sensations and experiences of the owners but also show a relationship with the product itself. Therefore, the proper choice of colors helps reinforce the image the company wants to convey.
- Corporate Material: Every company asset should align with the corporate image, from business cards, brochures, and packaging to internal communications with employees. Even the office environment and decor make this a crucial branding point.
- Website: In the digital age, a website is an essential part of the corporate image as it becomes the main showcase for the company to convey its philosophy and attract potential customers.
OUR WORK IS OUR BUSINESS CARD, WHY NOT LET US INTRODUCE OURSELVES?
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